Digital Product Keys

PCs that are processed through our refurbishment center are now assigned a digital product key for Windows. For your information and for our internal processes, we apply a label on your device specifying Windows 10 Home or Windows 10 Pro. It is not a license and the QR code is not a product key. Digital product keys are licensed for one computer and are automatically bound to the hardware of the device. Users no longer need to keep track of a license key in order to activate Windows on the occasion that the machine needs to be reloaded with Windows. After May 17, 2021, Deluxe PCs will be transitioning all of our machines to digital licenses and will no longer include a paper sticker with a product key. If your machine still has a Windows 10 product key sticker, you may use the included product key to activate Windows.


How Can I Activate without a Product Key?

A machine may not have a paper sticker label with a product key, however a product key is still assigned to machines activated with Windows 10 through a digital license assignment applied at our facility. When reinstalling Windows, instead of using the product key, simply select the option "I don’t have a product key" when one is requested. When the machine accesses the internet for the first time, allow ample time for the PC to communicate with Microsoft in order to activate the machine automatically. Easy!


Why the change in licensing?

While we prefer to use paper Certificates of Authenticity (COA) with printed product keys, they are being discontinued by Microsoft. There are however, benefits to using the digital licenses:

1. Users no longer need to maintain and type in their product key as it is automatically applied to their activation using an internet connection.

2. Product keys can no longer be lost due to a damaged paper sticker.

3. Product keys are purchased on-demand from the lowest cost provider and in more reasonable quantities and quickly applied to machines, lowering the cost of processing to us and lowing the cost to our customers.

Read more about activating Windows.